メルマガの正しいABテストの作り方✌️

メルマガ

2022年1月30日 02 PRIMOPOSTO NEWS

はじめてのABテスト

[{"selector":"#anim-b11c11bc-62e8-474c-b46f-b79ef1effc94","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e97a08ff-b2e1-415e-8f40-d00b99bb6446","keyframes":{"opacity":[0,1]},"delay":10,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7357555b-cb80-4afd-8488-edf89ef2f3c8","keyframes":{"opacity":[0,1]},"delay":20,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d28226e3-3ba4-4ea6-95c4-48f54ca80d7b","keyframes":{"opacity":[0,1]},"delay":10,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99f8b667-37a3-4f9a-b7db-bbe588352b60","keyframes":{"opacity":[0,1]},"delay":10,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac4f1542-bda9-42ef-a67c-41df0bb2dd82","keyframes":{"opacity":[0,1]},"delay":220,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f277ed44-3ec5-41ab-b4e3-221373acff49","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 走り書きの下線 ３つの注意点 A B 【セミナー】●●●●で失敗したくない方へ 【セミナー】●●●●で●●に聞きた いこ とがある方へ 文面のABテストを行うまえに、 件名のABテストを行ってください！ ドット

はじめてのABテスト

[{"selector":"#anim-c300a3a3-a5db-4e8c-bd68-c59adbf582c5","keyframes":{"opacity":[0,1]},"delay":220,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c72dd872-b94f-45db-8b50-4793e25ea4e0","keyframes":{"opacity":[0,1]},"delay":10,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df041f44-bc16-43ed-81a7-cbed0f40e413","keyframes":{"opacity":[0,1]},"delay":10,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1439b77-4108-4fda-947b-27d8ac723dbd","keyframes":{"opacity":[0,1]},"delay":20,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c4be94b6-d43b-414f-8feb-fcf3c70e86f5","keyframes":{"opacity":[0,1]},"delay":10,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bbe201f6-229f-4d58-a8c4-20dc5c4c0fcb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2fbc638-b08c-419a-8885-16ca2db02eb2","keyframes":{"opacity":[0,1]},"delay":10,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 走り書きの下線 ３つの注意点 A B 配信時間は同じ時間に設定。 違う時間だと、違う結果をもたらします。 ドット

はじめてのABテスト

[{"selector":"#anim-3a79d2fe-8bf7-4777-83d0-4d7051ea2389","keyframes":{"opacity":[0,1]},"delay":220,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aff321bc-de61-4272-a73b-8729934ad3bf","keyframes":{"opacity":[0,1]},"delay":10,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b103dd1-101f-4a4c-9102-45cba4794200","keyframes":{"opacity":[0,1]},"delay":10,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f579c2d-9ffb-475a-bcdc-f5355d79f57b","keyframes":{"opacity":[0,1]},"delay":20,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4cbc591-d650-4966-a708-0d214623f8c7","keyframes":{"opacity":[0,1]},"delay":10,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c4b70260-5475-4af7-ae3d-025d5c9b6cd3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a6bf6821-8ca6-4fce-a000-42425218dccc","keyframes":{"opacity":[0,1]},"delay":10,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 走り書きの下線 ３つの注意点 A B 個人情報を取得したタイミングによって、 反応が変わるため、ご注意ください。 ドット

はじめてのABテスト

[{"selector":"#anim-47951f4c-6d48-434e-86ce-5822cb5583e1","keyframes":{"opacity":[0,1]},"delay":10,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-afac30d8-68ad-4936-8c37-390db4a2fecd","keyframes":{"opacity":[0,1]},"delay":20,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-154a4406-f03d-4e4a-8659-22c5b05dc9a0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c667f1d2-bfbb-472c-be6b-0445da402876","keyframes":[{"offset":0,"transform":"translate3d(0, -599.10603%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -168.468615636%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -57.27453646800001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -21.507906477000002%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -9.346054068%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":110,"duration":1600,"fill":"both"}] [{"selector":"#anim-8fc00f82-3156-488a-89cc-654a96186e0e","keyframes":[{"offset":0,"transform":"translate3d(0, -599.10603%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -168.468615636%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -57.27453646800001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -21.507906477000002%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -9.346054068%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] [{"selector":"#anim-9964ff0a-4653-460e-ab71-e376c55cee22","keyframes":{"opacity":[0,1]},"delay":30,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4708356a-2a95-4295-b4d6-eba4b40a7d1d","keyframes":{"transform":["translate3d(0px, 206.69516%, 0)","translate3d(0px, 0px, 0)"]},"delay":30,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 走り書きの下線 ３つの注意点 A B まずは、文面を見てもらうための 最強"件名"を見つけてください！ ドット

メルマガ

正しいABテストを行うためにはどうしたらいいのか？

Story

失敗しない方法は？

はじめてのABテスト

1: 件名のみ変える

はじめてのABテスト

2: 配信時間は同じ

📧AM:9:00

📧AM:9:00

はじめてのABテスト

3: 配信対象者は奇数・偶数でグルーピング

🔢1・3・　 5・7・9

🔢2・4・ 6・8・0

はじめてのABテスト

メルマガで数字を残したければ

テストテスト！テスト！！！

メルマガ

正しいABテストを行うためにはどうしたらいいのか？

Story

失敗しない方法は？

はじめてのABテスト

1: 件名のみ変える

はじめてのABテスト

2: 配信時間は同じ

📧AM:9:00

📧AM:9:00

はじめてのABテスト

3: 配信対象者は奇数・偶数でグルーピング

🔢1・3・ 5・7・9

🔢2・4・ 6・8・0

はじめてのABテスト

メルマガで 数字を残したければ

テスト テスト！ テスト！！！

🔢1・3・　 5・7・9

メルマガで数字を残したければ

テストテスト！テスト！！！